3 Off-page SEO actions to help your website grow

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SEO strategies encompass many aspects of your website, especially in terms of the changes you need to make to your pages on an ongoing basis to keep up with the latest updates. However, there are some details that you need to work on outside of your SEO strategy. This is where off-page SEO comes in.

Want to learn more about these techniques and find out how they contribute to the growth of your website? Check out the tips that GoDaddy Brazil has put together for you!

1. Link building is the main off-page SEO strategy
If you work with content on  off page seo service your website, you've probably heard of a well-known off-page SEO strategy: link building, one of the most widely used digital marketing techniques on company websites around the world.

It works by placing links to your pages on third-party websites. Regardless of where they are placed, they are a reference to your page. However, it is clear that it is best for this mention to come from websites with good popularity and authority, so that search engines already associate this quality with your page, do you understand?




Working with link building has its pros and cons, and the most effective (and safe) way to do it is to stimulate these references through natural means or partnerships, mainly to avoid black-hat practices when doing your off-page SEO.

In short, there are three main types of links:

self-created — your website link is posted in blog comments or even in various communications (usually seen as black-hat);
natural — when your website is referenced naturally, as the name suggests, in content from someone who knows your company and, of course, trusts your statements and gives you credibility;
manually created — widely used on social networks, these are those mentioned by customers or partners, upon request.
Another common way to do link building is through guest posting, when you ask someone to write on your blog and vice versa, and both of you get a referenced link.

2. Social media strategies
It is undeniable that, today, social networks are among the main advertising channels for any brand or product, right? Therefore, using them to show your website to search engines is a great opportunity to grow with off-page SEO!

The secret here is to engage and get mentions from your customers and partners. In other words, it is a joint effort that involves much more than just digital. After all, if you have an online store and send a product with some kind of difference, the chance of your customers posting on social media and tagging your profile, website, or any other type of mention is much higher.