We have protected the certification in Yandex.Direct

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We once again defended our certification as a professional in contextual advertising to work in the Yandex.Direct system. The new document is valid for the first half of 2022.

Certification is a confirmation of the availability of sufficient knowledge of working with the system on the basis of the developed criteria. Among the criteria:

    the presence of at least 1 employee who confirmed his level on the exam with a proctoring, for 100 clients;

    automatic verification of all advertising campaigns of the agency for compliance with the requirements of Yandex.

For the exam, the representative of the company:

    prepares the workplace:

        Required by the presence shopify website design  of a webcam and a microphone. During the testing, audio and video recording is conducted;

        there should be no other people in the office during the exam;

        You can not leave the workplace during the exam;

    register on a special portal;

    study the rules of the exam;

    provides a passport in a detailed form in a webcam so that the inspector can check the passport data and the completed questionnaire;



Responds to certification questions for the time. The minimum correctness is 80%, otherwise the test is considered unpassed, and it will have to be retaken.

There are 2 test options. The first is the basic, it has 30 questions on 1 topic. This test is not suitable for certification, but can be used as a test.

The second is advanced. It is designed for specialists with experience in advertising campaigns in Yandex.Direkt. The test has 60 questions on 7 topics related to the work of the advertising system (principles of the ad impressionting strategy, improving efficiency and setting advertising, selecting the target audience, etc. d.)

In case of obtaining a positive result, a certificate is created in the system, which can be printed.