that younger audience who uses TikTok and Instagram to do searches.

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Thus, it will be possible, for example, to upload a print of a yakisoba and find the nearest restaurant that offers this dish. Source: Google With scene exploration, in the future, it will be possible to use multisearch to point your cell phone at a wider scene, such as a supermarket shelf.

In this way, we will be able to instantly obtain information about various products, facilitating the choice and shopping experience. Source: Google Not only that, Google announced in March this year Mobile Phone Number that they were already working on ways to display short-videos in search results more often. That’s a clear way to attract





These are some of the changes that Google foresees to make searches even more intuitive and efficient, without losing the original essence of its platforms. Don’t ignore trends, but focus on your audience If well used, the trends and changes that I explored in this text could bring many opportunities for brands and marketers.