Convincing this segment of people to stick

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Monetization refers to increasing customer lifetime value — it is a metric of the total amount of revenue generated by each customer. For example, if you run an e-commerce site, you might try to get existing customers to buy again.Love refers to getting existing customers to advocate for the product and recommend your product to other people and businesses they know. For example, Dropbox offers additional storage space to users who refer other friends .Most of the articles on blogs and case studies that you find online only focus on the first 3 stages of the Digital Marketing Funnel.

In fact, this stage has the greatest impact with the least amount of work.That is easy.At this stage, you  Belgium Mobile Number List are dealing with people who already trust you enough to become customers.They probably already know what you offer and why it is better than other options out there. around (retention), buy more (monetization), and recommend you (love) is easier than achieving the same thing with strangers.Look at it like this Who is more likely to say you are handsome or beautiful?Is Your Mother/Father/Girlfriend/Husband/Wifeor a stranger on the street?Just like that.





In digital marketing, this strategy can take the form of Increase the number of cross-selling on other productsLaunch a referral programImplement product onboarding so new users can learn how to use your productAsk your customers' level of satisfactionOffer discounts on annual plans vs monthly plans (for subscription services)Wishing customers a happy birthdayBut there is an important note at this stage of the Digital Marketing Funnel .If you're working on a new business, don't focus too much on retention, monetization and love.Get customers first, work on them after.Fast Track & Reverse TrackThis is not part of the Digital Marketing Funnel stages, but how to move people through the existing stages.