.Something else we see by looking at this data is that our readers aren’t just

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Top 25 Stories of 2016Last updated:August 7, 2019WordStream I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so than usual this year would be understatement of… well, 2016.Best of the WordStream Blog 2016I won’t revisit any of the myriad horrors we’ve endured this year again. There’s plenty enough of that to go around as it is. I will, however, be taking a look back through the past 12 months to see which posts were the most popular at the WordStream blog all year, and examining the wider trends behind the traffic that can help explain why 2016 was such a pivotal year for digital marketers.So, before we dive into the list of which posts really caught our audience’s eye this year, let’s take a look at those broader trends and what they tell us.

Trends in PPC, Social, and Search: 2016Looking over the list of the most Benin WhatsApp Number popular WordStream blog posts of this year, there are few surprises. Our original data and research continued to prove popular with our readers, and breaking news headlines about major new AdWords features struck a chord with our audience as they always do. However, there are some tell-tale clues that show us why some of our posts were more popular than others.Knowledge is Power: Staying Ahead of the CurveTake a look down the list. Notice how many popular posts summarized major changes in marketing in an easily digestible way.





This shows that small-business owners, entrepreneurs, and marketers are in desperate need of concise, actionable content about seismic changes taking place across the digital marketing landscape looking to understand new features; they want to know how these changes affect their campaigns. That’s why our explainer posts about everything from Facebook ad targeting options to Expanded Text Ads proved so popular with our readers.A Growing Shift Toward Paid SocialCompared to last year’s end-of-year round-up, we saw a significant increase in the popularity of posts focused on social advertising,