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Considering that there are plenty of other websites out there that probably talk about the same things as you do, your meta description can help your blog stand out and get clicked by your target audience. Here are some examples of meta descriptions: meta description in blog writing A good length for your meta description is around 120 to 150 characters. What you want to avoid is for SERPs to truncate them because they’re too long, as seen in the third and fourth blog posts above. Rel=”nofollow” I mentioned earlier that it’s important for you to cite your sources through outbound links to make your article more credible to your users. But you don’t want to just give away your website’s link juice.
You can prevent that from happening by adding rel=”nofollow” to your links. This is what it looks like here on WordPress: rel nofollow for blog writing How to apply a how-to schema on your blog posts Now that you have written and optimized your blog post, it’s time CY Lists to learn how to apply a how-to schema. This is, of course, applicable to your articles that are instructive in nature, hence the “how-to.” How-to articles are one of the best forms of evergreen content (remember what we talked about earlier?). And the thing about how-to articles is that you can basically write about anything and you can be sure that there are at least a handful of people searching for it. But the work doesn’t end there.
you could further improve your article by making it eligible for Google’s Rich Results using the how-to schema. Google’s guidelines on how-to schema Rich Results are special types of search results that look far different and more interactive from the traditional blue links. If your content appears in Rich Results, you can expect a higher click-through rate. To be eligible for Google’s Rich Results, you need to have the right structured data on your page and in this case, we need the how-to schema. Adding how-to schema to your articles simply tells Google that your article is a how-to article.
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