Cengage research found that nearly half

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marketing will help you develop expertise and gainan in-depth understanding of social research, strategy and content along withthe uniqueUniversities & Colleges: 5 Ways to Boost Student Employability in2024 ArticlesDigital Strategy by Digital Marketing Institute While the cost ofliving soars, so does the cost of higher education. As a result, studentenrollments in degree courses are falling like never before in a phenomenonknown as the ‘enrollment cliff’. Employers also report that graduates lack theskills they need in a post-COVID digital world. According to a CMI report,nearly 80% of employers say that current graduates don’t have the skills theyneed to be work-ready On the flip side, (49 percent) of graduates are

not applying for entry-level jobs because they don’tperceive themselves as qualified. For Jewelers Email List the higher education sector, it may seemlike prospects are dim but that’s not the case. Success will come to those whocan bridge the gap between what students learn and what employers need. Inother words, demonstrate value and embed career prospects into the curriculumto create work-ready graduates. In this article, informed by our recentwebinar, we’ll reveal 5 effective ways to boost your students’ employability todrive enrollments and elevate brand equity. 1) Offer work-integrated &practical learning While internships are common as part of a degree program,work-based learning is lacking in many institutions. But this is where thedifferentiator is

for universities andcolleges, a USP that students look for to get real-life and hands-on experiencein a company. A great example of using simulations in the classroom is TheAmerican Marketing Association which offers programs for professional marketersand research-focused academics PhDs. It also runs simulations at its annualInternational Collegiate Conference and has experiential learning programs forits student community. “Simulations are an amazing tool for our students to diginto what work looks like. Curriculums and book learning are great, but reallyhaving your students get hands-on experience and know what that entry-level jobis going to look like is super vital in 2023 and moving forward,” says MollySoat, VP of Professional Development at the